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News, 2/9/2018

Soft Landing Center launched in Tokyo for Finnish SMEs

Opening ceremony of the Team Finland Soft Landing Center
Ambassador Siukosaari (left) and Barbara Zamora Väätäjä (middle) made speeches at the opening ceremony of the TF Soft Landing Center

Finnish small and medium-sized companies who are interested in starting business in Japan now have strong support not just from Business Finland, but also at Scandihub in Akasaka, Tokyo, with the opening of the Team Finland (TF) Soft Landing Center within their premises.

TF Soft Landing Center Interior 1

One major problem an entrepreneur faces when starting a business in a new country, is renting office space. TF Soft Landing Center can be the perfect solution. A newcomer can come to this office space with just a laptop and a mobile phone, and start working right away. One will be provided with a desk and a chair, a small wagon cabinet, free access to WIFI and administrative contacts such as lawyers, accountants and interpreters.

Meanwhile the Embassy of Finland's Trade Section, also called as Business Finland since the beginning of 2018, will give advice and consultancy. "Business Finland will be the first contact to Finnish SMEs interested in the Japanese market," said Ambassador Jukka Siukosaari at the opening ceremony of the TF Soft Landing Center on January 31. "But Business Finland and the Embassy are certainly one entity. The opening of the Soft Landing Center will improve dialogue, to see how things can be done in efficient ways."

TF Soft Landing Center Interior 2

The TF Soft Landing Center can house up to about 15 people, with no limitations on the duration of their stay. Colorful Artek chairs and sofa decorate the room, and private space for individual meetings is also available. One can casually make a visit to Japan for market research, or use the postal address for a fee. But the charm of TF Soft Landing Center is "establishing a network with a unique Finnish atmosphere focused on growing your business in Japan," said its founder Barbara Zamora Väätäjä at the opening ceremony. "You can meet companies in different growth stages, share knowledge, discuss what the breakthrough was, find out what areas in Japan are looking for innovative solutions, and attend a monthly event where your company and product can be featured to potential investors and partners. We welcome companies from Finland, there is a lot of support and opportunities available here."

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Updated 2/19/2018

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