Visit Finland is a project under the Finnish Tourist Board (MEK) to promote Finland around the world as a destination for various kinds of tours and activities. MEK has commissioned Mr. Noto as Representative of Visit Finland in Japan ( Director, Foresight Marketing Co., Ltd., tel: 03-6661-2045, email: firstname.lastname@example.org) to provide tourism promotion services - including product development, assistance to foreign media visiting Finland for coverage, events organization and promotions targeting the tourism industry in Japan.
There has been also active collaboration between MEK and non-tourism industries such as design, art and music. In 2008, tourists from Japan made record-breaking c.a.156,000 overnights in Finland, up 5% from the previous year. Their main destination in summer is southern Finland centering Helsinki, the capital, and in winter, Lapland for aurora sighting. Recently, tours to explore Finnish design are also becoming popular among Japanese tourists throughout the year.